Explore Collections

Essentials for all shades

Bestsellers

Explore our favourites

Bras

The Soft Bra+

DKK 349,00
Underwear

The Thong

DKK 145,00
Shorts

The Low Short

DKK 279,00
Shorts

The High Short

DKK 299,00
Bras

The Soft Bra

DKK 349,00
Tops

The Strap Top

DKK 249,00
Underwear

The High Hipster

DKK 165,00
Underwear

The Brief

DKK 155,00

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Shaped by a journey of identity, belonging, and overcoming shame.

Shaped by a journey of identity, belonging, and overcoming shame.

Our purpose
We support girls and women working to break cycles of poverty

We support girls and women working to break cycles of poverty

Our purpose

Everything you need for a 
smooth shopping experience

We’ve designed every part of your experience to be simple, fast, and reliabe, so you can shop with confidence.

Free shipping on 
orders over DKK 499
14-days hassle-free 
return policy
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safe checkout
Why should I choose underwear in my own skin tone?

Choosing underwear that matches your skin tone creates a more natural, invisible look under clothing. Traditional nude underwear is often available in only one or two shades, which does not reflect the diversity of real skin tones. Skin tone underwear is designed to blend seamlessly with your complexion, reducing visible contrast under light-colored fabrics and fitted garments.

At SHADES, we believe underwear should support both comfort and confidence. Our collection offers multiple skin-tone shades to help more women find underwear that feels like a natural extension of their skin. Whether you’re wearing a white dress, tailored trousers, a skirt, or lightweight summer clothing, underwear for all skin tones helps create a smooth, discreet foundation while celebrating individuality, representation, and belonging.

How does SHADES underwear stay invisible under clothing?

SHADES underwear is designed to be as discreet as possible under everyday outfits. By combining carefully selected skin-tone shades with a soft, lightweight, stretchy fabric, the underwear blends naturally with your skin and minimizes visibility beneath clothing. This makes it ideal as invisible underwear under dresses, skirts, trousers, leggings, and light-colored garments.

Unlike traditional nude underwear that may stand out against certain complexions, SHADES offers shades created to complement a wider range of skin tones. The smooth construction and close fit help reduce visible lines, creating the effect many women look for in seamless underwear. The result is comfortable women’s underwear that works with your wardrobe, giving you confidence that your underwear won’t show through clothes.

What materials are used in SHADES underwear?

SHADES underwear is made from a carefully selected fabric blend consisting of 73% polyamide and 27% elastane. This combination creates a soft, lightweight, and flexible feel that moves comfortably with the body throughout the day. The gusset is made from 100% cotton for added comfort and breathability where it matters most.

The fabric is designed to provide everyday comfort while maintaining shape and stretch. In addition, a minimum of 58% of the total polyamide content comes from recycled polyamide, sourced entirely from pre-consumer materials. This allows SHADES to offer comfortable women’s underwear that balances softness, durability, and responsible material choices. The result is underwear for women that feels smooth against the skin and performs well under a wide range of outfits.

Is SHADES a sustainable and ethical underwear brand?

SHADES is committed to making thoughtful choices in both materials and social impact. The brand uses recycled polyamide within its fabric composition, with at least 58% of the total polyamide content coming from 100% pre-consumer recycled sources. This helps reduce reliance on virgin materials while maintaining the comfort and performance expected from premium underwear.

Beyond materials, SHADES integrates purpose into its business model by donating 1% of all sales to Pigefonden, an organization that supports girls and young women. As a Danish underwear brand inspired by inclusivity, belonging, and representation, SHADES aims to create products that empower women while contributing to positive social impact. For customers seeking sustainable underwear with meaningful values, SHADES combines comfort, responsibility, and purpose in one brand.

What makes SHADES different from other nude underwear brands?

Many nude underwear brands offer a limited interpretation of what “nude” means. SHADES was created to challenge that idea by offering underwear in multiple skin-tone shades, helping more women find a color that feels natural and truly invisible against their complexion.

Founded by Mia Alexandra Vega Præsius, SHADES is built around the values of inclusivity, representation, confidence, and belonging. The brand combines soft, comfortable materials with a design philosophy centered on real women and diverse skin tones. In addition to creating underwear for all skin tones, SHADES donates 1% of every sale to Pigefonden. This combination of comfort, inclusivity, social impact, and thoughtful design makes SHADES more than a nude underwear brand—it is a brand with a broader purpose and mission.

Is SHADES underwear comfortable enough for everyday wear?

Yes. SHADES underwear is specifically designed for daily comfort. The fabric blend of polyamide and elastane creates a soft, smooth, and stretchy fit that adapts to your movements throughout the day. The lightweight construction feels gentle against the skin, while the 100% cotton gusset adds comfort and breathability.

Whether you’re working, travelling, exercising lightly, or relaxing at home, SHADES provides comfortable women’s underwear designed to support everyday life. The flexible fabric helps maintain a close, comfortable fit under dresses, skirts, trousers, leggings, and other wardrobe essentials. Because the underwear is designed to stay discreet under clothing, many women choose SHADES as their preferred invisible underwear for daily wear. The combination of comfort, functionality, and skin-tone inclusivity makes it a versatile choice for modern women.