SHADES Underwear ApS

When you choose underwear that matches your skin tone, you create a more natural and completely invisible look under your clothes. Traditionally, nude underwear often comes in only one or two shades, which does not reflect the diversity of real skin tones at all. Underwear created to match real skin tones is designed to blend perfectly with your own glow, so you avoid visible lines and contrasts under light or tight-fitting clothing.

At SHADES, we believe that underwear should support both your comfort and your confidence. Our collection includes several different skin tones, so even more women can find underwear that feels like a natural second skin. Whether you're wearing a white dress, tailored trousers, a skirt, or light summer clothing, underwear in the perfect skin tone creates a smooth and discreet foundation – while celebrating your individuality and the feeling of being represented, exactly as you are.

Underwear from SHADES is designed to be as discreet as possible under your everyday clothes. By combining carefully selected skin tones with a soft, light, and stretchy material, the underwear naturally blends with your skin and minimizes visibility under clothing. This makes it ideal as invisible underwear under dresses, skirts, trousers, leggings, and light-colored clothes.

Unlike traditional nude underwear, which often creates a contrast against certain skin tones, SHADES offers shades designed to complement a much wider range of complexions. The smooth construction and close fit help to reduce visible panty lines, creating precisely the effect many look for in seamless underwear. The result is comfortable underwear for women that works *with* your wardrobe and gives you the confidence and assurance that your underwear won't show through.

Underwear from SHADES is made from a carefully selected blend of materials, consisting of 73% polyamide and 27% elastane. This combination creates a soft, light, and flexible feel that moves comfortably with your body all day long. The gusset (the bottom of the briefs) is made of 100% cotton to ensure optimal comfort and breathability where it matters most.

The material is designed to provide maximum everyday comfort while maintaining both its shape and elasticity. In addition, at least 58% of the total polyamide is recycled, sourced exclusively from pre-consumer materials (excess material from production). This gives you comfortable underwear that balances softness, durability, and responsible material choices – and that feels silky soft against the skin under all types of outfits.

At SHADES, we are dedicated to making thoughtful choices, both when it comes to our materials and our social responsibility. We use recycled polyamide in our underwear, where at least 58% of the total polyamide comes from 100% pre-consumer recycled sources. This helps reduce reliance on new raw materials while maintaining the high comfort and quality you expect from premium underwear.

In addition to our material choices, we want to make a real difference. That's why we donate 1% of our total revenue to Pigefonden – an organization that supports girls and young women. As a Danish underwear brand inspired by inclusion, diversity, and representation, our goal is to create products that empower women and contribute positively to society. For those seeking underwear with meaningful values, SHADES combines comfort, responsibility, and a higher purpose in one brand.

Many traditional lingerie brands have a very limited definition of what "nude" means. SHADES was created to challenge that idea by offering lingerie in several different skin tones, allowing even more women to find a color that feels natural and remains completely invisible against their own skin.

SHADES was founded by Mia Alexandra Vega Præsius and is built on values of inclusion, representation, confidence, and a sense of belonging. The brand combines soft, comfortable materials with a design philosophy centered on real women and diverse skin tones. In addition to creating lingerie for all skin tones, SHADES donates 1% of every sale to Pigefonden (The Girl Fund). This combination of comfort, inclusion, social responsibility, and thoughtful design makes SHADES much more than just an ordinary lingerie brand – it is a brand with a greater purpose and a clear mission.

Yes. Underwear from SHADES is specifically designed to give you maximum comfort in your daily life. The blend of polyamide and elastane creates a soft, smooth, and stretchy fit that adapts to your movements throughout the day. The lightweight construction feels gentle against the skin, while the 100% cotton gusset ensures extra comfort and breathability.

Whether you're at work, traveling, engaging in light exercise, or relaxing at home, SHADES delivers comfortable underwear designed to support you in your everyday life. The flexible material maintains a snug and comfortable fit under dresses, skirts, trousers, leggings, and other wardrobe favorites. As the underwear is designed to remain completely invisible under clothing, many women choose SHADES as their preferred underwear for daily use. The combination of comfort, functionality, and shades that reflect real skin tones makes it a versatile choice for the modern woman.